Social Media Marketing (SMM) is the process used to drive traffic from social media platforms to a website.
Social Media Marketing (SMM) involves the application of various techniques including sharing of videos, content and images with the purpose of marketing a brand.
SMM is an effective way to:
Increase Traffic to Your Website
Millions of internet users log onto their social media accounts every day. Marketing your brand on social media allows you to meet them where they are and on their own terms.
SMM gives your brand the opportunity to engage with potential, present and previous clients on more personal terms. SMM allows you to answer queries, address complaints and discuss new products or approaches with customers.
Raise Brand Awareness
SMM allows you to increase brand awareness by growing your network. You can increase likes, friend requests and sharing of your content through an effective SMM campaign.
Create a Positive Brand Identity
SMM provides the opportunity to create a brand identity. You can effectively manage your brand reputation through sharing information. SMM gives you the tools to appeal to the emotions of your target audience and therefore create an emotional bond. This will improve brand association and help to increase brand loyalty.
Improve Interaction and Communication
SMM provides an effective way to communicate with your target audience. Improving interaction between your brand and your target audience builds loyalty.