Email marketing has the potential to reach your intended audience anywhere, anytime. Big brand names and big box stores understand the importance of this form of communication. They allocate 68% of their online marketing budget to email marketing, design, and research.
The information you can obtain form conducting an email campaign is immensely valuable. Statistical data tells the story of how the users reacted to any email marketing campaign, so the ability to interpret the information and then carry out a plan on how to act on this knowledge is a great competitive edge for your business.
Let’s take the simple act of opening an email, for example. If you look over time at your email campaign you might see that certain email topics were more interesting to your customer base than others- as shown by the number of people who clicked on the email. The statistical information can almost be viewed like voting, if a user opens your email marketing piece, that’s like them saying YES, I am interested. A non-click means NO, I am not interested.
So many missed opportunities from poorly conceived email marketing campaigns. Without clear and concise indications as to what your customers need to do, your email is dead in the water. Links should be everywhere and coded to allow you to track your customers and land them exactly where they need to be. They should be directly to a well designed and welcoming landing page which encourages a clear call to action – BUY NOW, CALL FOR A FREE QUOTE and FILL OUT THIS FORM to name a few.