EMAIL MARKETING reaches your potential audience anywhere, anytime. Big brand names and Big Box stores allocate 68% of their online marketing budget to email marketing, design and research.
Statistical data tells the story how the users reacted to any email marketing campaign, however, statistical date is often ignored or one is not able to interpret the information and determine what to do with the information. The statistical information can almost be viewed like voting, if a user clicks on something with in your email marketing piece, that’s almost like them saying YES, I am interested. A non-click means NO I am not interested.
Create more YES than NO clicks by making sure you understand the analytics. If the email was not opened at all, consider the subject line. If the customer did click on the email, but did not click through to your website, we need to consider your marketing piece and incentive. Statistics will let you know which campaign was well received and set you up for your next email marketing promotion.
Follow recipient activity to fine tune your Email marketing operation
So many missed opportunities from poorly conceived email marketing campaigns. Without clear and concise indications as to what your customers need to do, your email is dead in the water. Links should be everywhere and coded to allow you to track your customers and land them exactly where they need to be. They should be directly to a well designed and welcoming landing page which encourages a clear call to action – BUY NOW, CALL FOR A FREE QUOTE and FILL OUT THIS FORM to name a few.
We design your Email marketing piece with strong and attractive incentives.
Client lists customized and tested to insure a successful response to your campaign.Learn More
Measured reports on leads, sales and client activity make for an effective marketing tool.Learn More