Did you know that more than 70% of search engine users never look past the first page of search results? It’s clear that if your company doesn’t appear at or near the top of the list, then your website isn’t getting as much traffic as it ought to. The visibility of your website matters.
As you can imagine, with the number of businesses vying for a high ranking in the search results, there’s a lot of competition. It can sometimes feel like you’re battling with millions of other websites for the top spots. So how can you get your potential customers to see your website?
The practice of target marketing using Google AdWords to display choice content within the Google network is an excellent way to cut through the noise and reach your intended audience. AdWords allows businesses to advertise clickable content (video, product listings, etc.) to be shown when certain select words or phrases, chosen by the advertiser, are used in a Google search. The advertiser pays a fee each time a user clicks on the ad and is routed to the advertiser’s webpage- hence the name ‘Pay-Per-Click.’
Anyone can start an AdWords campaign, but it takes skill to make it successful- and that’s where Web Cola Media can help.
If you want to make an impact, increase your visibility, and get a better return on your investment, let Web Cola Media manage your AdWords campaign for you. We can develop a Pay-Per-Click campaign targeting and attracting customers through keyword research.