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Do you sell items online? You can’t make any money from your ecommerce website if there’s no one visiting your website. This is where ecommerce marketing comes in. Ecommerce marketing will help to drive up sales by increasing the visibility of your website and what you have to offer.
Ecommerce marketing makes use of various marketing channels. Some of the most common include:
1. Email marketing
Using emails to generate sales for ecommerce websites. It involves the use of abandoned cart notifications, newsletters featuring new products as well as remarketing emails that target potential as well as past customers.
2. Search engine optimization
The application of various techniques to improve the visibility of ecommerce websites to search engines. These techniques include content development, social media engagement and obtaining relevant inbound links. Effective SEO increases organic traffic from search engines.
3. Social media marketing
Increasing the visibility of a brand on social media platforms, such as Facebook, Twitter, and Pinterest. Which involves engaging with potential and present customers on social media.
4. Pay Per Click (ADWORDS)
These campaigns drive users who have the intent to purchase toward ecommerce websites. Websites bid to get top listings on search engine results pages of relevant queries. You pay for the ads based on the number of clicks by users. Making this a cost-effective option for online businesses.