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As a business owner, you probably get what seems like 100's of calls a day, claiming your Google profile is incomplete, or several users have flagged your Business Name, Address, and Phone Number. You may wonder who these people are, what are they talking about and should you be concerned. Of course, with any sales call it’s always nice to create a sense of urgency, urgent it may not be, but important YES.

The ROBO calls and the sales team behind them do not present the whole picture, what has happened is mainly GOOGLE looking to block anyone using multiple addresses for multiple listings within the search engines. If a business has multiple addresses, Google requires the verification of each address. If an address is not verified and or is inconsistencies across the web directory channels, this will negatively affect how a website is shown in Search Results.

But the verification of your address is a multi-prong process, and if this process is done strategically and consistent with the online marketing of your website, it will work as a major competitive advantage.

All Google directories are free to update – this is where the ROBO callers will miss guide you, you can create a Gmail Email account and update your GOOGLE business directory, but when it comes to Google displaying your website in a local search, the GOOGLE directory is NOT the only directory that influences the Google results. The results are the sum of the consistency of your business directory listings across 40 to 60 major directory websites.

As part of our SEO service, we ensure your Business Directory is updated, consistent and we monitor the directories to stay consistent. During this process we also submit relevant content to the directories, targeting your keywords and phrases, we call this “SEO Content Back Build.”

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