What is Web Marketing?

Do you want to reach out to a larger audience? You should consider web marketing.
Web marketing defined
Web marketing can be defined simply as any promotional activity that is carried out online. The term is often used interchangeably with internet marketing, online marketing, e-marketing and web advertising. Web marketing includes a wide variety of strategies that are carried out through websites, social media, emails and other wireless platforms.
Many marketers are shifting to web marketing because it is not only more effective in reaching large audiences but also significantly less expensive than many of the traditional marketing strategies available. Small businesses especially can benefit from the ease and affordability that web marketing offers.
Many consumers today also appreciate the ease and convenience that the internet offers. Many would prefer to purchase items online and have them delivered to their doorstep instead of having to drive to a store. Web marketing can give your business a competitive edge with the new brand of consumers.
Web marketing techniques
There are various techniques that can be used in web marketing. These include:

1. Email marketing
2. Display advertising
3. Search engine optimization
4. Search engine marketing
5. Referral marketing
6. Social media marketing
7. Affiliate marketing
8. Video marketing
9. Inbound marketing