What is Internet Marketing?

Internet marketing is one of the best things that has happened to many businesses. It has leveled the playing ground allowing businesses both large and small reach their target audiences without breaking the bank.
What is internet marketing?
Internet marketing can be defined as the process through which a brand, service or product is promoted over the internet. It encompasses any promotional activities done on the internet. It includes email marketing, social media marketing, content marketing and much more.
Why internet marketing is so important
Research has shown that over 3 billion people around the world have access to the internet. This means that anyone engaged in internet marketing will potentially have an audience of millions 24 hours a day, 7 days a week. Internet marketing has made it possible for businesses of all sizes to gain access to larger audiences and respond more effectively to their needs. This type of marketing has enabled businesses to adapt much faster to ever changing marketplaces.
Internet marketing techniques
There are various techniques you can apply for successful internet marketing. These include:

  1. Affiliate marketing
  2. Search engine optimization
  3. Display marketing
  4. Inbound marketing
  5. Email marketing
  6. Social media marketing

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