Well the Proof is in the Christmas pudding, we prepared all our clients websites to start selling well before The Black Friday Buzz Hit, we started the holiday push as early as Monday of Thanksgiving Week, our main target was Thursday Thanksgiving Morning we set all websites into sales at 12:01 AM and continued the push through to Cyber Monday. According to Internet Retailer Online retail sales were up 32% on Thanksgiving Day versus last year and 26% on Friday.
The indicator of the sluggish Back to School sales gave us reason to jump into the Holiday selling early, we started posting deals on various websites on various products, up to 40% off, Free Shipping Weekend on All Orders over…, loss leader products "Lowest Price Ever" this was our online marketing strategy throughout the October and November. Come Thanksgiving week we had specific sales on particular products as well as threshold d sales spend $150 get Free Shipping or 10% off. We targeted the Store-wide Blowouts Stating Thanksgiving Morning 25% off store-wide.
Currently our ecommerce websites are running a mix of online sales, from the specific selling and the storewide promotions, as well as we are starting to shift towards overstock and closeout items. Our next recommended push will be This Monday coined "Green Monday" the day folks wake up and I say to themselves I better start ordering now if I am going to get it in time for Christmas. Our ecommerce websites will be focusing on Green Monday the 8th on broader sales Website Wide Discounts.