It’s no longer enough to simply have a website. There are billions of websites on the internet today. You must find a way to get your website noticed by your target audience.
Website marketing or website promotion involves the application of various tactics and techniques to drive traffic to a website.
Why you should care
Websites are a great investment for any business. They offer a platform to share information with potential as well as current customers. They also provide a platform from which you can sell your products or services. While websites offer many advantages, they cannot fulfill their purpose if people are not visiting them.
It’s important to think of your website as a storefront. Your website is useless unless someone actually walks into the store and buys something. The only way that can happen is when people know where your store is. You therefore need to promote your website by making it more visible to your audience. This will get traffic to your website and give you the chance of making sales and earning an income.
Website marketing may involve: