SEARCH ENGINE OPTIMIZATION (SEO) THE PROCESS involves numerous steps to make sure your business remains competitive with a strategy that is successful and cost effective.
SEO The Process
Search Engine Optimization (SEO) is a multi-step process. Although there is no one-size-fits-all solution for SEO, our process is designed to ensure that all the bases are covered. This tried, and true process helps our team design the most effective SEO campaign strategy for each of our client’s specific goals and requirements.
When you approach us for help with your SEO campaign, we’ll provide you with a solution that is specific to your goals. Our step by step approach includes:
1. Website analysis
You can’t hope to get to your destination if you don’t know you’re starting point. Our process begins with an analysis of the current situation. Including a site audit to see what can be improved on your website. We check all aspects of your website including its design, linking structure and content.
2. Competition analysis
We check out the competition to not only determine where you are on the competitive plane but to also see what works for them. Analyzing the strategies your competition is using will help in building up the best approach to beat them.
3. Determine the cost
We’ll develop a strategy and determine the cost of running the campaign.
Our strategies include a PPC program. We’ll determine the cost of running an effective PPC campaign that is affordable.
We implement SEO strategies only when approved by our clients. We’ll develop and administer search engine compliant Meta tags on your behalf. We’ll also manage your PPC campaign and ensure that it is cost effective. You can sit back and concentrate on other more important tasks.
5. Analysis and tracking
We’ll provide you with reports on the progress of your campaign on a regular basis. This ensures that you remain up to date with the progress and effectiveness of your campaign.