Communicating Your Reopening Plan

COMMUNICATING YOUR REOPENING PLAN TO CUSTOMERS

As you prepare to reopen your business after the lockdown, it is important to effectively communicate your reopening plan to your customers. Many customers are not only anxious to be able to access your products or services once again but also to know that they can do so in safety. It is therefore important to communicate your reopening plan to explain any changes you have made to ensure their health and safety.
Effective communication is critical for your business’s success post-pandemic. Apply the tips below to announce your reopening.

• Use your website to update your customers

Use your website to update your customers on how your business is coping with the situation and how you intend to carry on when you reopen. Share information about changes to opening times, customer intake and other safety precautions you are taking to ensure the security of your staff and customers.

• Use social media to get the word out

Social media offers a great opportunity to share information about your company and the reopening. Share images that highlight the steps you’ve taken to ensure the safety of your customers and staff. These will help to reassure your customers of their safety while interacting with your business.
Reopening your business means adjusting to the new normal. Rather than pretending everything is normal, address the issue by applying the tips above.