PAY PER CLICK & LANDING PAGES

What is a Landing Page you ask? A landing page is created for the purpose of capturing a customer’s interest a particular time of the buying and or the decision making process.

 

Web Cola Media most common use of Landing Pages, are linked to ADWORD programs. When a Google search results is displayed to a user, the user chooses to click on our AD, they are brought to a Landing Page. The landing page is skillfully crafted and tested for the best results to convert the user into a buyer /a client. The Landing Page will consist of imagery and content related to what the user Googled, an out dated practice would have simply always sent the USERS to the company’s homepage.

 

A Medical Practice is looking for new software that can do billing on the fly. The medical office is comparing different software platforms to find features they need. They may request a demo from several companies based on their needs and price. A landing page for this type of client would have content that they can relate to, an image of a professional woman in a white coat in front of a computer screen with stacks of medical files behind her. A bullet list of the top features that the software has to offer, 9 or 10 screen shots of the software and a call to action, call, chat or request a DEMO form.

 

A Product Landing Page is a little different, depending on the where the consumer is in the buying cycle of making a purchase, the type of product, the cost and how technical. A fly fisherman may need to see specs, reviews and customer comments versus a Golf Shirt where size, color and price. The landing page will display a large orange button that says BUY NOW! Along with some extra incentives free shipping, 10% off etc.

 

Last Note, known as the Funnel or the Squeeze, the landing page should contain enough information that a decision can be made without the user leaving the page. The idea is if they leave the page we lower the odds of conversion.

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