What Do We Learn?
Considering the 2016 Ecommerce selling season is already on its way, the TV ads are already buzzing with Holiday ads, we have had 2 clients promoting sales through their websites as early as October First. The day after Cyber Monday is Giving Tuesday a global day dedicated to giving back an original idea of non-profits have joined in on the concept. Black Friday, Cyber Monday, Green Monday, Super Tuesday and Free Shipping Day are all days named after the fact to be proven track record these are the Hot Sales Days of the season through ecommerce websites and retailers, compared to Small Business Saturday and Giving Tuesday are in a sense made up. But Giving Tuesday is a good idea.
YES the concept works - Is it because people start thinking of other less fortunate during the holiday season, is it because the accounting department says we need to make a donation for tax purposes, are we hard wire to give during the holiday season or is the just the overall spending mood. People are losing the purse strings and are considering spending money. Whether they are frugal, working off a budget or just spend thrifts.
Why is an SEO Search Engine Optimization Website Design Company having a discussion in its forum about non-profits and the psyche why people give during the Holidays, the psyche why people give plays into why do they spend. During all the buzz days of the Holidays Black Friday, Cyber Monday, shoppers are ready to buy, whether they have been waiting for the deals to breakout, they are really into gift giving or they wait until the prices have come down and buy things for themselves.
During the Spending Frame of Mind Season we encourage our non-e-commerce retailers (service orientated businesses B2B to promote connect reach their websites - send out marketing emails, keep the Ad word Programs going and Homepage offerings. You might even consider sending out a Happy Holiday message and thanking them for their business. Again During the Holiday Season folks are hard wired to spend and it does not mean they will not spend with you.