Inform Your Media Outlets
During the holiday season people are in front of their computers looking to buy more likely than any other time of the year. The hot days to sell online during the holiday season are obviously Black Friday and Cyber Monday - if you are an online retailer selling products through your website don’t wait until Cyber Monday to start your sales. A neat idea is to inform your social media outlets, the homepage of your website and your email list that you are going to launch a sale on a particular date. This is very effective especially through Social Media. We at Web Cola Media call it Campaign Backdraft.
The other hot days to target are Green Monday named by eBay who noticed a trend that there is a Monday in December during which an avalanche of orders are placed. Companies like Walmart, Target, etc., agree about the surge of orders. Green Monday is on December 8 this year. The theory behind the surge is shoppers wake up and say "only 2 weeks to Christmas I better get busy. Free Shipping Monday - this the last day that online retailers feel they can get orders delivered inexpensively before Christmas. Free Shipping Monday is Dec 15, 2014.
The last push for online sales to your website typically falls on December 17, depending on how fast you can ship your products and where the weekends fall. And just to mention Saturday November 29 Small Business Saturday(encourages folks to patronize Bricks and Mortar) An idea by American Express to promote Small and Local Business last but not least December 2nd Giving Tuesday a reminder to give to those in need during the holiday.