EMAIL DESIGN is not just about reaching your customers. It is about being visually appealing, subject appropriate, and about making your email stand out from the crowd. Web Cola Media can help you get noticed. 866-WEB-MEDIA
Email marketing has become the new postcard although we say that lightly, the thought is you receive an email from a company marketing products or services, you will typically decide within seconds, to read, delete, save for later or maybe forward it on to someone else. Very similar to when you receive a marketing postcard at your home or office. At Web Cola Media we pride ourselves on our email marketing capabilities in 2014 we generated over 450,000 sales or leads for our clients. There are many aspects of what makes Email Marketing Successful.
The Subject Line maybe the most important aspect of email marketing, this is what is seen first, and in the case of some mobile devices, the only thing that is seen. Subject Lines need to be conversational “What are we doing for Halloween?” or “How’s 60% Off Everything Sound?” Creating Subject Lines that are effective vary from industry to industry; the tone of the subject line also varies from a light tone or to a more serious tone.
The design of the email is also fundamental, and the message must be clear and concise and graphically appealing. The Email Design needs to include a call to action SHOP NOW, LEARN MORE, a common mistake is NOT to load up the email with links back to the site, this is a missed opportunity, an example the Company Logo should be linked to the company homepage or the promotional page, graphics within the email design should be linked as well. Finally, to include “Having Trouble Viewing this Email Click Here.” The top portion on the Email is the most important aspect of the design and the part of the design that needs to draw them in.
After an email is sent we understand what the audience reacted positively to in the product mix, the aspect of the design they were most drawn to versus what aspect of the Email Marketing piece that did not work. After compiling all the positive data from last the email, a new email is created to hone in on the target audience and create a larger reaction for more sales or leads.
Every industry is different, and each industry has its own niche of when is a good time to send an email marketing piece, as well as a frequency. During the holidays' online retailers hit their email lists pretty hard and some have been known to send an email ahead of time offering recipients to opt out for the Holidays then added back on the lists after the holidays.
As part of our email marketing service, we broadcast all email messages in sync with all the clients Social Media and Blogging Outlets. This forms a greater reach as well as enhancing Search Engine Optimization SEO programs.
The best email list is your own, the most positive reaction from email marketing is from people who know you. Create your lists from inquiries, from past sales, events like trade shows and networking, as well of course on your website ask folks to sign up for promotions, marketing materials, news and articles, and upcoming events.