Marketing Styles

  • September 11, 2018
  • Samantha Milano

What are Different Types of Marketing?
They may sound like one and the same thing, but digital and internet marketing are distinct forms of marketing. There is a lot of confusion around the different forms of marketing available today. This is mainly because a combination of the different areas of marketing is often used for greater reach. However, different strategies are required for each area of marketing. It is therefore important to understand what each area is and what it can offer your business.

Social media marketing

This refers to the process used to gain traffic or visibility through social media sites such as Twitter, Facebook and Instagram. Social media offers businesses the opportunity to connect with their customers on a personal level. They can give a human touch to your business. It’s also a great way to share useful information and grow your audience.

Online marketing

This involves using various tools and strategies to promote your brand through the internet. It is often also referred to as internet or web marketing. Online marketing covers a wide variety of business models including e-commerce, local search, affiliate marketing, lead-based websites and e-commerce.

Email marketing

This is basically using emails to promote services or products. It is an effective way to develop a relationship with clients or potential customers and keep your brand at the forefront of their minds. It is considered a segment of internet marketing that involves sending direct emails to your audience’s email addresses.

Digital marketing

This term encompasses all marketing strategies that use electronic devices. Although the term is mainly used to refer to marketing on the internet, it also refers to advertising on other digital mediums such as display advertising.

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