You have 3 seconds to make a great first impression. Sounds impossible, but it is the reality that brands face when it comes to digital marketing. With so much content available online and attention spans becoming shorter, you only have a few seconds to capture the attention of your target audience and keep it long enough to convey your message.

CREATE A VISUAL CONNECTION IN UNDER 3 SECONDS

You have 3 seconds to make a great first impression. Sounds impossible, but it is the reality that brands face when it comes to digital marketing. With so much content available online and attention spans becoming shorter, you only have a few seconds to capture the attention of your target audience and keep it long enough to convey your message. Here’s how you can achieve this with visuals.

  1. Use a unique angle

If you want to grab attention, you’ll need to provide your audience with unique content. That means taking risks and thinking outside the proverbial box. Your designs may work or they may not work. However, if they do, they’ll be a great success for your website and your brand.

  1. Use illustrations

One of the best ways to capture people’s attention is by appealing to their imagination. Illustrations do just that. Colorful illustrations oozing with creativity are very effective at grabbing attention and keeping it. They also allow you to convey your message more effectively as you can use them to express just about any idea.

  1. Make an impact by using emotions

If you want to persuade your audience to choose your brand, you should use your visuals to evoke emotions. People make most of their decisions based on their emotions. Ensure your images evoke strong emotions that will convince your audience.

Use the tips above to make the most of your limited time and make a visual impact with your target audience.

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