Bounce Rate and the Effect on Your Business

What’s your Bounce Rate?  Do you know what Bounce Rate is?

Bounce rate refers to the percentage of visitors that leave your website or bounce back to the search results after viewing just one of your pages and not remaining your site.  The overall bounce rate for your site is usually located in the audience overview tab of Google Analytics. You can also find your bounce rate for individual channels and pages. There are other online tools such as SEO-Profiler that businesses can use to analyze their web site's performance. Having an SEO-profiler account or using Google analytics is important for businesses since it gives them the opportunity to see what is working and what is not working on their sites. A high bounce rate is a relative number with numerous causes.  Updating portions of your site to achieve an acceptable bounce rate is completely possible.  An article written on January 5th, 2017, on the SEJ (Search Engine Journal) site, provides 10 common reasons why your website could have a high bounce rate and the steps you can take to correct these errors.   If you are looking to improve your site’s overall performance and achieve an optimal bounce rate, take the time to read through this article.