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Whether your business specializes in tech or in plumbing, having a strong digital presence is the best way to attract new customers today. We live in the digital era where almost everything is available to consumers through digital devices. Consumers today use the internet to search for information about businesses or products prior to making a purchase. Google, the largest search engine in the world, reports that more than 97% of consumers use the internet to search for local businesses.
With more information becoming available online, consumers are spending more time on their digital devices. The average social media user, for example, spends 144 minutes just on social media every day. This doesn’t include consumption of other content such as news, streaming services, videos and video games.
A good majority of your customers, if not all of them, are online. Your business should be too. Having a strong digital presence is the best way to grow your business in the current digital era. An online presence will help to reinforce your brand and help you position yourself right in front of consumers that are interested in what you have to offer. It will help you attract customers even if they’ve never heard about your brand.