When marketing to mobile users, consider they have 4 main interests when perusing a mobile website on a mobile device, they want to GO, they want KNOW, they want to know HOW and they want to BUY - Almost all mobile users fall into one of these categories
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According to Forbes magazine, over 87% of all online sales will be done over tablets and smartphones. Customers are looking for ease of use since these transactions are taking place “on the run” as it were. Almost 80% of all consumers abandon a site which is not mobile friendly and that means lost sales for your company. A Responsive site also creates a sense of consistency and brand recognition across various mobile devices and desk tops which will encourage customers to return again and again for their future purchases.
Functionality first and foremost. Consumers are impatient and they want to keep moving especially when it comes to their purchases. Responsive sites generally load faster than traditional sites and eliminate the need for the pinching and excessive scrolling that comes with non-responsive sites. Customers want links at their fingertips – phone calls, directions and social media links must be a tap away.
All your navigation, email sign ups, and chat requests are coded and will be responsive
Integrate Social Media platforms with your Mobile site to promote your business.
Make your Web Site compatible with analytics that are needed to maximize your ranking on Search Engines.
Create a site that maintains your business image across all mobile devices as well as desk tops.Learn More